Our HOG is a hybrid—not your average Hog at all. In 2005, 102.9 went thru a major transformation and a new radio animal was born.
The music is meaty and as unique as the animal, itself. It’s “Everything That Rocks,” including rock hits from the 80’s, 90’s and 2000’s with a classic rock flavor and today’s attitude. It’s a favorite with men of all ages who have an insatiable appetite for all things rock without the obscure alternative stuff or grating metal music.
THE HOG is a heavyweight in the mornings with the “Bob & Brian” show, delivering the largest audience in Milwaukee morning radio. The show is no flash in the pork pan. This baby has been cooked to perfection for almost three decades and delivers almost twice the audience of any other station in town. It’s a show about everything and nothing with a formula that’s impossible to describe. Frankly, we’ve stopped trying. We let the success speak for itself. Mindy heats up middays with high-tempo rock, great features and listener interaction. If you’re hungry for a massive audience, you’ll find it in middays on THE HOG. We cooked up a new recipe in afternoons a couple years ago and it has been marinating nicely. “The Afternoon Program,” hosted by Joe & Borna (and Mitch), spice up the ride home talking about everything from families, to pop culture, sports, rock, Milwaukee AND plenty of good rock music.
THE HOG’s high-profile personalities, hybrid rock format, long-term success with Adults 25-54 and reputation as a results-driven advertising tool, make it one of the most recognized and successful radio stations in Milwaukee.
WHQG Audience Profile
M-F 6a-10a | A25-54 |#1
M-Su 6a-12m | A25-54 |#1
M-F 6a-10a | A18-49 |#1
M-Su 6a-12m | A18-49 |#1
It’s no secret, THE HOG is a rock animal!
(Source: Nielsen / Jan. ’18)