WJMR stands for “We’re Jammin’ Milwaukee Radio,” and we’ve delivered on that promise since 1999. Jammin’ 98.3 is Milwaukee’s ONLY Urban Adult Contemporary station with a flavor all its own. The music blend is rich in old school R&B and Motown with today’s contemporary and R&B hits. The adult format is void of hardcore rap and offensive lyrics. It’s all about great urban adult music delivered in an advertiser-friendly environment.
Milwaukee has a brand new way to wake up!! Start your day off with DeDe in the Morning! Get ready to laugh every morning with features like the Mad Minute Prank Call and enjoy DeDe’s take on today’s Hot Topics, relationships, and life. Plus, Andrea Williams will keep you plugged in on what’s happening in the MKE with The 411!
Earl Stokes has been with Jammin’ since its inception and has a loyal and impressive fan base. He drives it home in afternoons with hot mixes, the Stokes Report, listener calls, fun side commentary, and a big smile that you can feel thru the microphone.
To understand Jammin’s strength, you must know Milwaukee:
- Milwaukee County is 27% African American
- City of Milwaukee is 40% African American
- The five-county Metro is 16% African American
- Milwaukee county makes up 50% of the five-county Metro!
Jammin’ 98.3 reaches 70% of the African American population. The audience, itself, is 71% African American. With a nice balance of men and women, African Americans, White and Hispanic listeners, Jammin’ is truly a remarkable and unique station. Diversity is the station’s strength, while penetrating The African American population is its unique selling point.
WJMR Audience Profile
M-Su 6a-12m | Women 25-54 |#4T
M-F 10a-3p | Women 25-54 |#2T
M-F 7p-12m | Women 25-54 |#1
(Source: Nielsen Jan. ’18)