Our Philosophy

It is the mission of the Milwaukee Radio Group to have the most listened to and respected radio stations in the market by providing the best services and product possible to our listeners and our customers.

We start by presenting our listeners with the highest quality on air and interactive products, including providing educational and critical information with entertainment that is locally driven. We take our obligation to the community seriously and work hard to make a positive difference with our charitable efforts.

Our customer partnerships are based on excellent service, creative ideas, access to multiple marketing resources, with a multi-platform approach. Success is delivered through leveraging all of our assets. With five premium radio stations, our demographics are broad, covering everyone from kids to seniors. Our notable strength is in delivering responsive 25-64 listeners who love and support the advertisers who support the stations. We are not a transactional radio group. We interact with our customers with a focus on creating a great experience and positive results.

We are able to provide quality products and service because we hire the best people in the business, and provide a work environment that creates loyalty and longevity. Our people are our greatest assets, and our listeners and customers have unlimited access to our staff.

Our goal is to always be the most respected and results-driven radio broadcast group in Milwaukee.