As one of the most identifiable and well respected stations in the market, WKLH can aptly be called a radio icon.
WKLH’s exclusive Classic Rock format is simply the absolute best rock from the 70’s, 80’s and 90’s. Like all great brands, WKLH has had to work hard to stay fresh and relevant, adapting to changing tastes and new competition. In 2015, WKLH re-branded itself as “Hometown Rock.” With more texture and tempo in the music, fun and irreverent imaging–including a new logo and name, and a revamped morning show, WKLH has enjoyed significant ratings increases and created buzz in Milwaukee.
In addition to a well-crafted sound, the personalities continue to be an important part of the station’s fabric, connecting with the listener and touching the community. Dave Luczak has been the morning host since the station’s inception. His talent and popularity are undeniable. Surrounding himself with a creative and lovable cast and crew, mornings are fresh, revitalized and more entertaining than ever before. Marilynn Mee lights up afternoons, sharing her heart and soul with her listeners and making connections that only local and live radio can. Her knowledge of the format and love for the music are known and respected by all who have followed her for decades.
The station’s appeal is impressively broad. For the adults who grew up with the music, it created memories and shaped lives. It’s a part of who they are. And in the last several years, the classic rock format birthed new listeners–a younger audience that discovered the timeless body of music and showed a ravenous appetite for it. This is the reason WKLH has appeal with the 18-24, 18-34, 25-54 and 35-64 year old audience. Maybe WKLH is proving that sometimes you can be “everything to everybody.”
WKLH Audience Profile
M-F 6a-10a | A25-54 |#3
M-Su 6a-12m | A25-54 |#3T
M-F 6a-10a | A18-49 |#2T
M-Su 6a-12m | A18-44 |#4T
In the coveted 25-54 demographic, WKLH perform exceptionally well in prime and fringe dayparts.
In addition, WKLH is a top ranked station with both younger and older demographics, as indicated above. This supports the philosophy that the classic rock format is alive and well with its core demographic as well as the new, younger demographic population that is discovering and embracing the format.
(Source: Nielsen / Jan. ’18)